The tipping point :
Gladwell, Malcolm,
The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author]. - 1st Back Bay pbk. ed. - Boston : Back Bay Books, 2002. - xii, 301 p. : ill. ; 21 cm.
Originally published: Boston : Little, Brown, c2000.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
0316346624 (pbk.) 9780316346627 (pbk.)
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Social Behavior.
Psychology, Social.
Diffusion of Innovation.
Leadership.
Marketing.
Group Processes.
MCE
920 / GLA
The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author]. - 1st Back Bay pbk. ed. - Boston : Back Bay Books, 2002. - xii, 301 p. : ill. ; 21 cm.
Originally published: Boston : Little, Brown, c2000.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
0316346624 (pbk.) 9780316346627 (pbk.)
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Social Behavior.
Psychology, Social.
Diffusion of Innovation.
Leadership.
Marketing.
Group Processes.
MCE
920 / GLA