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Essentials of marketing :

Perreault, William D.

Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 7th ed. - Chicago : Irwin, c1997. - xxvi, 613 p. : col. ill., map ; 26 cm.

McCarthy's name appears first in previous ed.

ISBN: 0256183414

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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