Essentials of marketing : (Record no. 14492)
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000 -LEADER | |
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fixed length control field | 00549cam a2200169 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256183414 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Author Mark | PER |
Ledger number | NUST,01P145 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | a global-managerial approach / |
Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Chicago : |
Name of publisher, distributor, etc | Irwin, |
Date of publication, distribution, etc | c1997. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 613 p. : |
Other physical details | col. ill., map ; |
Dimensions | 26 cm. |
500 ## - GENERAL NOTE | |
General note | McCarthy's name appears first in previous ed. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Koha item type |
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NUST/MCE Iqbal Library | NUST/MCE Iqbal Library | 17/04/2017 | 658.8 PER | 38117 | Books |