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Essentials of marketing : (Record no. 14492)

MARC details
000 -LEADER
fixed length control field 00549cam a2200169 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256183414
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark PER
Ledger number NUST,01P145
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 613 p. :
Other physical details col. ill., map ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note McCarthy's name appears first in previous ed.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Koha item type
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