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The lean startup : (Record no. 16307)

MARC details
000 -LEADER
fixed length control field 01624cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780307887894 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0307887898 (hbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Author Mark RIE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Eric,
245 14 - TITLE STATEMENT
Title The lean startup :
Remainder of title how today's entrepreneurs use continuous innovation to create radically successful businesses /
Statement of responsibility, etc Eric Ries.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Crown Business,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent 320 p. ;
Dimensions 22 cm.
520 ## - SUMMARY, ETC.
Summary, etc "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational effectiveness.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Koha item type Public note
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