The dynamics of mass communication : (Record no. 2438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442cam a22001454a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072407662 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Author Mark | DOM |
| Ledger number | N-01,P-145 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 245 14 - TITLE STATEMENT | |
| Title | The dynamics of mass communication : |
| Remainder of title | media in the digital age / |
| Statement of responsibility, etc | Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA. : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 528 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|
| NUST/MCE Iqbal Library | NUST/MCE Iqbal Library | 26/11/2013 | 302.23 DOM | 38176 | Books |