000			01517cam a2200301 a 4500
020			_a0316346624 (pbk.)
020			_a9780316346627 (pbk.)
082	0	0	_a920 _bGLA _cN-01, P-192
100	1		_aGladwell, Malcolm,
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cMalcolm Gladwell ; [with a new afterword by the author].
250			_a1st Back Bay pbk. ed.
260			_aBoston : _bBack Bay Books, _c2002.
300			_axii, 301 p. : _bill. ; _c21 cm.
500			_aOriginally published: Boston : Little, Brown, c2000.
505	0		_aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aCausation.
650		0	_aContext effects (Psychology)
650		2	_aSocial Behavior.
650		2	_aPsychology, Social.
650		2	_aDiffusion of Innovation.
650		2	_aLeadership.
650		2	_aMarketing.
650		2	_aGroup Processes.
650		2	_aMCE
942			_cBK
999			_c10667 _d10667