| 000 | 00938cam a22001814a 4500 | ||
|---|---|---|---|
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 082 | 0 | 0 |
_a658.802 _bKIM |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue Ocean Strategy : _bHow to Create Uncontested Market Space and Make the Competition Irrelevant |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
||
| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
||
| 505 | 0 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
| 942 | _cBK | ||
| 999 |
_c16059 _d16059 |
||