Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan.
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
1591396190 (hardcover : alk. paper)
New products.
Market segmentation.
658.802 / KIM
Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant - Boston, Mass. : Harvard Business School Press, c2005. - xv, 240 p. : ill. ; 25 cm.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
1591396190 (hardcover : alk. paper)
New products.
Market segmentation.
658.802 / KIM