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Blue Ocean Strategy : (Record no. 16059)

MARC details
000 -LEADER
fixed length control field	00938cam a22001814a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1591396190 (hardcover : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Author Mark	KIM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kim, W. Chan.
245 10 - TITLE STATEMENT
Title	Blue Ocean Strategy :
Remainder of title	How to Create Uncontested Market Space and Make the Competition Irrelevant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston, Mass. :
Name of publisher, distributor, etc	Harvard Business School Press,
Date of publication, distribution, etc	c2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 240 p. :
Other physical details	ill. ;
Dimensions	25 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market segmentation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mauborgne, Renée.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Damaged status	Not for loan	Home library	Current library	Date acquired	Full call number	Barcode	Koha item type	Public note
		NUST/MCE Iqbal Library	NUST/MCE Iqbal Library	08/05/2024	658.802 KIM	52922	Books	Donated by E-in-C's Br Original Book