The tipping point : how little things can make a big difference / Malcolm Gladwell ; [with a new afterword by the author].
Material type:
- 0316346624 (pbk.)
- 9780316346627 (pbk.)
- 920 GLA
Originally published: Boston : Little, Brown, c2000.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
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