Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 1591396190 (hardcover : alk. paper)
- 658.802 KIM
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
| Item type | Current library | Call number | Status | Notes | Barcode | |
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NUST/MCE Iqbal Library | 658.802 KIM (Browse shelf(Opens below)) | Available | Donated by E-in-C's Br Original Book | 52922 |
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Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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